On This Page
BA (Hons) Tourism Management with Entrepreneurship

Hospitality, Events and Tourism
Quick info & apply now
LOCATION
Docklands Campus
Location Fees and Funding
Here's the fees and funding information for each year of this course
Overview
Tourism is a fast-growing industry, Britain will have a tourism industry worth over £257 billion by 2025 - just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number. (Visit Britain) This course is designed to give you the best possible start to a career in the sector, taking full advantage of our prime location in one of the world's greatest tourist destinations.
The course is designed with your career in mind; it is accredited by the Institute of Hospitality and you'll benefit from placements, field trips and guest lectures held with industry leaders.
UEL is conveniently located a short walk away from London City Airport and some of the capital's most famous venues - including the Excel Centre and O2 Arena - and learning in London gives you access to some of the best hotels, restaurants and visitor attractions in the world.
What makes this course different
WHAT YOU'LL LEARN
The course covers a wide range of topics that are essential for a career in tourism management, as well as broader themes in business management that will root your understanding of tourism in the wider business environment, helping you to remain flexible in the job market and contribute more to your employer.
Course structure
The first and second year is focused on building your key skills in tourism management while cementing the basics of good business, such as people management and marketing.
In the third year, you will study core modules that cover different practical aspects of tourism management, including destination marketing, strategic management and finance. You will also have the chance to choose from a number of optional modules that allow you to focus on themes. You will also have the option of undertaking a work-based project that takes the form of a real internship at an organisation in the tourism industry.
The fourth year is the final year. In this year you will focus on an individual Research Project giving you the chance to apply your skills to a practical project of your choice. You will also study core modules covering innovation and enterprise, sustainable tourism and sports and event tourism.
DOWNLOAD COURSE SPECIFICATIONS
This course is subject to validation. You can still apply for this course while it is being approved.
MODULES
- Core Modules
Personal Skills for Hospitality, Events and Tourism (Mental Wealth) ClosePersonal Skills for Hospitality, Events and Tourism (Mental Wealth)
The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to the HET Industries thus increasing one’s future saleability through a strong skills base for the experience industry.
The Business Environment for Hospitality, Events and Tourism CloseThe Business Environment for Hospitality, Events and Tourism
The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate in. It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments.
The Event Industry: Concepts and Approaches CloseThe Event Industry: Concepts and Approaches
This module sets out to develop the planning, decision-making, negotiation and communication skills needed to effectively manage, within the event sector. It considers the various elements of the events industry from its structure to impacts as well as ways of mitigating and balancing the impacts. It will also provide an overview of the array of opportunities available in the events organisation management environment, and the skills required to work in the events industry which may draw on some elements of the Mental Wealth module.
Introduction to People, Organisations and Management CloseIntroduction to People, Organisations and Management
The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.
Service and Experience Marketing CloseService and Experience Marketing
In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.
Understanding Hospitality, Event and Tourism Experiences CloseUnderstanding Hospitality, Event and Tourism Experiences
This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experience escapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experiential setting.
- Core Modules
Tourism, Globalisation and Business Strategy CloseTourism, Globalisation and Business Strategy
This module develops your understanding of the relationship between the global political economy and strategic management challenges facing diverse tourism businesses and destination organisations. Drawing on different theoretical perspectives and applied case studies from political economy and international business the module provides you with a thorough understanding of diverse strategic management issues faced by the various firms and organisations working across the tourism industries. You will develop the appropriate knowledge and skills to be able to make complex business decisions across a range of economic, political and commercial contexts in tourism in the light of the various strategic management challenges faced by tourism firms and destinations operating in diverse global business environments.
Finance for Hospitality, Events and Tourism CloseFinance for Hospitality, Events and Tourism
This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of their programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and are able to construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethical considerations on which good financial decisions are based.
Leadership in Hospitality, Events and Tourism CloseLeadership in Hospitality, Events and Tourism
The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism. You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing make-up of hospitality, events and tourism organisations.
Professional Practice in Hospitality, Events and Tourism (Mental Wealth) CloseProfessional Practice in Hospitality, Events and Tourism (Mental Wealth)
The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in their respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding careers in the HET industries and the link to your academic studies.
Optional ModulesProfessional Development in Practice - Internship CloseProfessional Development in Practice - Internship
This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.
- Optional Modules
Optional placement CloseOptional placement
This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you'll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
There is also the option of a 12 month international internship (between L5 and L6) will be offered to students who are able to participate in working in China, Brazil, Thailand; US; Paris and Marseille.
The extra placement year means it will take four years to complete your studies, instead of three.
- Core Modules
Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries) CloseEntrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries)
The module will develop your understanding of the unique production - consumption characteristics in the experience economy and the implications for entrepreneurship and innovation. You will develop the knowledge, confidence and skills to conceive, develop and communicate a business proposal in the light of emerging market trends, technological change and new developments in the tourism, hospitality and events industries.
Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth) CloseExploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth)
This module aims to provide you with the necessary skills that bridge your academic gains into the workplace. This is completed through examination of and participating in various types of recruitment methods such as Assessment Centre; to assess and develop the soft skills that make them more marketable, ready and sustainable for the industrial revolution.
HOW YOU'LL LEARN
We offer traditional on-campus face-to-face teaching, on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go. Lab, rehearsal and practical on campus sessions are scheduled in blocks with online options.
Benefit from industry engagement in every module, across all Hospitality, Events and Tourism courses. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.
Facilities
We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.
Academic support
If you need a bit of extra help with certain skills such as academic writing, English, maths or statistics, our Academic Tutors offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).
Workload
Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.
HOW YOU'LL BE ASSESSED
Year 1 - 100% coursework
Year 2 - 95% coursework, 5% examination
Year 3 - 80% coursework, 20% practical.
Assessment tasks are mainly spread across the year to make the workload manageable. Assessment methods include group works, exams and individual work including essays, presentations, case studies, professional development and practical activities depending on the nature of the course. All grades count towards your module mark. More details will be included in the student handbook and module guides.
Feedback is provided within 15 working days in line with UEL's assessment and feedback policy.
CAMPUS and FACILITIES

Docklands Campus, Docklands Campus, London, E16 2RD
WHO TEACHES THIS COURSE
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
Related Courses
What we're researching
At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.
YOUR FUTURE CAREER
There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative 'intrapreneurs' and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues.
Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles.
UEL is connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include:
- Meeting Professionals International (MPI)
- UK Hospitality
- Institute of Hospitality (IOH)
- London Food Board
- Royal Academy of Culinary Arts (RACA)
- HR in Hospitality
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.