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BA (Hons) Social Media
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Fees and Funding
Here's the fees and funding information for each year of this course
This course is designed to give you the opportunity to actively engage with key aspects of critical, creative and professional practice connected to social media. You will acquire knowledge of key elements of social media, histories, critical frameworks, marketing, branded content, social media influencers, celebrity, trends, social media activism and digital communications. During your degree you will incorporate work and project-based learning to give you the best, real life working experience.
What makes this course different
The course provides a comprehensive approach to the study of social media and digital communications for industry 4.0
Delivering and developing future-proof tools for creative practice informed by emotional intelligence, critical thinking, and digital skills for tomorrow's world.
Emphasis on personal development and industry connections for successful graduate-level employment.
WHAT YOU'LL LEARN
- Practical and professional skills associated with social media communications technologies.
- In-depth knowledge of social media and cultural forms in a local, regional, national, international and global context.
- Social media forms and genres and the ways in which different social groups may make use of cultural texts.
- Understandings, meanings and affects of the role of changing technology in media.
DOWNLOAD COURSE SPECIFICATIONS
This course is subject to validation. You can still apply for this course while it is being approved.
- Core Modules
This module will provide students with the opportunity to identify the skills, competencies and experience required for successful development to embarking on their university degree and successfully completing it and progressing on to a range of potential future career areas.
Central to the developmental process is for each student to cultivate the reflective skills, openness and self-awareness to enable themselves to assess what they are doing, identify areas for improvement, and confidently receive and give constructive feedback.
Group Film ProjectClose
Group Film Project
Students will develop fundamental digital media production skills required to make a film. Over this course of this module, students will work in groups to research and produce a short fiction or non-fiction film for online distribution. Students will also have the opportunity to reflect (critically evaluate) on their own practice in relation to the main topics covered during the module; including professional practice.
Narrative and CreativityClose
Narrative and Creativity
This module will provide students with the opportunity to identify the skills and knowledge necessary to create oral, visual and written narratives for all kinds of media production. This module aims to give students the theoretical understanding of narrative and creativity. Throughout the module students will be encouraged to consider how these theories shape their chosen subject. Students will be assessed on their ability to present their understanding of narrative theories and give supporting examples of how these apply to various forms of media.
Analogue Game DesignClose
Analogue Game Design
The module will introduce students to the ideas and production of analogue games.
Students will learn the elements that make up games and how to critically design and iterate on a game idea in teams, using observations from playtests.
Creative Writing PortfolioClose
Creative Writing Portfolio
The module will introduce students to key ideas in creative writing. You will produce a portfolio of different types of creative writing and reflect on these accordingly. You will read a variety of creative texts and texts about writing craft. The emphasis will be on producing lots of drafts to get used to regularly writing and reading.
Ways of LookingClose
Ways of Looking
This module will introduce students to how meaning is made and transmitted in visual texts. Students will be introduced to the various ‘ways of looking’ (frameworks) at media, and how this is applies to current media examples. Students will be expected to conduct their own research and encouraged to consider how the ‘ways of looking’ at media can be applied to their own subject specific pathway. Students will also learn how to apply key composition and aesthetic (typography, colour, and layout) skills to their own work in the form an academic poster using industry standard software.
- Core Modules
Documentary 1: Documentary and Representation (Creative Writing)Close
Documentary 1: Documentary and Representation (Creative Writing)
The module equips students with an understanding of how to engage with a wide range of themes through documentary forms. The module provides a context for documentary practice and problematises categories of representation, notions of 'truth' and 'realism' and facilitates civic engagement and involvement with the East London community.
This keystone module provides you with the contextual knowledge essential to your subject area. The module will introduce a range of perspectives on contemporary media cultures and landscapes to develop competencies appropriate to your field of study and to the world of work. The module will introduce you to core study skills and practices including how to identify, access, collate and evaluate evidence, understanding academic writing conventions and how to express a range of ideas through appropriate means of communication.
Aesthetics and Technologies 1: Practice as researchClose
Aesthetics and Technologies 1: Practice as research
This module will provide students with the opportunity to experiment with and explore a range of techniques and crafts in collaborative and multi-platform projects. They will be introduced to aesthetic practices, concepts and technologies used in the external world with a view to informing this experimentation. Industry professionals will be invited to collaborate in this process via a 'Masterclass' series of interactive workshops. Students will demonstrate their knowledge through an ability to critically reflect upon the results.
Narrative 1: Narrative FictionClose
Narrative 1: Narrative Fiction
This module examines forms of narrative and storytelling in the context of traditional and interactive media.
Case studies from various media such as television, cinema, gaming and social media are presented.
Narrative theory, such as the conventions of plot and character development, the representation of narrative action and the use of digital media are taught, culminating in a media production piece that embodies the theories and concepts students have learned.
Social Media & Branded Content DesignClose
Social Media & Branded Content Design
You will learn a range of established and emerging approaches from the field of digital media design and social media, and also engage with critical theory of digital and social cultures. The module will cover key subjects related to advertising and branded content including; brand identity; brand positioning; integrated marketing communications, emotional branding and user engagement and interactivity. You will formulate a digital media strategy in response to a brief that has engagement and interactivity at the heart of its production. You will work in groups to present a piece of media intended for social or digital dissemination and consider the role of audience engagement in its conception and production.
Professional life: Mental Wealth - Agency 1Close
Professional life: Mental Wealth - Agency 1
Developing the key psychological and physical determinants of human performance is increasingly critical for successful graduate-level employment, entrepreneurship and career progression in the 4th industrial revolution.
This module will provide students hoping to work in the creative industries with the opportunity to learn and apply the full range of skills, competencies and experience required for successful progression into in a range of potential future career areas.
Students will learn about conventions and expectations in the creative industries, focussing on areas specific to their programme of study. They will also advance their own personal professional development through taught and workshop activities, and explore possible strategies to further develop their reflective skills and self-awareness.
Students will have opportunity to select an in-house microbusiness to join in the role of 'Apprentice'. In this position they will focus on the importance of research in the creative industries. Students will practice key methods including digital and other research and qualitative methods used in industry today, including trends, news coverage and customer reviews. Students will also learn the conventions of research and analysis in order to develop a pitch or proposal in response to a client brief.
- Core Modules
Employment and EnterpriseClose
Employment and Enterprise
This module prepares students for employment in the creative industries and enables self-reflection on career progression.
Students will develop and enhance their employability and enterprise skillset in preparation for graduate employment opportunities.
Students will complete a Career Development Project which includes a work placement.
This will be a self-directed project which they will research and undertake individually, in discussion with the tutors.
Celebrity & Influencer MarketingClose
Celebrity & Influencer Marketing
The growth of new media has generated new ways of representing, consuming and producing celebrity. This module focuses on celebrity and influencer branding to explore the use of social media as a strategic tool in audience and consumer engagement. The module looks at the history and intellectual frameworks of celebrity studies and the impact of social media on celebrity culture. Theories of social influence and symbolic and emotional branding will be explored to interrogate the contemporary relationship between social media, celebrity and branding. We will examine the rise of branded content and social media influencers as cultural intermediaries of taste and status in the 21st century through a case study approach which looks at for example fan cultures, beauty influencers and self-branding strategies in Instagram cultures. You will research, analyse and develop your own branded content strategies informed by the module themes.
Mental Wealth: Professional life: Agency 2Close
Mental Wealth: Professional life: Agency 2
Best learning experiences follow a 'learning by doing' approach followed by reflection and assimilation. Building upon the competencies and skills identified at level 4, this module supports effective professional development through practical experience.
You will work on live project briefs to produce media content which is informed by appropriate research in the field of study.
Professional understandings and skills sets will be furthered through practical work enabling you to strengthen key graduate skills such as teamwork, organisation skills, digital skills, effective communication, and professionalism.
Through reflective practice, you will evaluate your ongoing progress as a learner and as a practising professional.
Documentary 2: Experimental DocumentaryClose
Documentary 2: Experimental Documentary
This module aims to encourage you to experiment and develop a creative and critical approach to a range of media technologies. You will build on the practical and conceptual skills relevant to media production gained in previous modules and consider your own production work in relation to both historical and contemporary media practice. You will work to produce an experimental piece that incorporates exploration of different and imaginative ways to play with documentary form and content.
Narrative 2: Advanced NarrativeClose
Narrative 2: Advanced Narrative
This module provides the opportunity for students to develop their media narrative skills in a more advanced and professional context. Students will develop a project voicing themes of identity within contemporary culture. They will then be supported in key areas of project development and selection. Finally they will progress through all relevant stages of production. Narrative and conceptual structures will be delivered at a higher level than in Level 4 and technical support will be provided to enhance the students' craft skills relating to professional practice. The module will structure the development of key media skills as well as a deeper understanding of the creative process relating to the students' chosen narrative genre. The course will end with a peer group evaluation, enabling the students to critically reflect on their achievements a means of progression into Level 6.
Subject to validation.
- Core Modules
Mental Wealth: Professional Life: Agency 3 - Freelancing at UEL CreativesClose
Mental Wealth: Professional Life: Agency 3 - Freelancing at UEL Creatives
This module is delivered as part of UEL’s creative agency, UEL Creatives, where students will work on live projects that will develop their employability skills and give them experience of working with industry.
Students can apply for a range of projects suitable to their skill-set and will be matched to at least one project as part of the unit. Working either individually or as part of a team to meet the brief set by a real client, students learn how to work as a freelancer and manage their own workload.
This will include practical information such as how to manage intellectual property as well as best practice on communicating with clients, working as a team and planning for the future.
In addition, students will be required to reflect on the experience, helping them to develop key enterprise skills including reliance and problem-solving.
Aesthetics & Technologies: Professional PracticesClose
Aesthetics & Technologies: Professional Practices
The module provides an in-depth understanding of creative work cultures, and self-promotional strategies to help you establish personal branding for your own set of skills, experiences and practices. This module examines the Creative Industries and explores their organisation and institutional arrangements, their media forms, products and services, work practices and cultures. Here you will extend your skills, experience and self-awareness to prepare for a career in the Creative Industries through the application of learned skills to your career promotion and progression.
You will enhance your professional practice and self-branding skills set though a career development project which includes critical reflection and self-promotional strategies. The module provides an in- depth understanding of creative work cultures, and self-promotional techniques to help you establish personal branding for your own set of skills, experiences and practices.Optional Modules
Transmedia and Digital FuturesClose
Transmedia and Digital Futures
In this module, you will examine various theories both on transmedia storytelling as well as on complex narratives that underpin these types of intercompositional narratives, analysing the impact of convergence culture on the way in which we produce and consume media.
The module encourages you to employ experimental and imaginative approaches to concept, process and final realisation of your projects - skills essential to the creation of digital artworks and to the creative industries in general. It also provides you with a greater awareness of the creative context in which to locate their work. You will produce a transmedia narrative working across multiple platforms and formats, including but not limited to video, sound, music, animation, and photography.
Mental Wealth: Copywriting & Writing for Social MediaClose
Mental Wealth: Copywriting & Writing for Social Media
This module will provide an in-depth look at the theory and practice of copywriting to students. You will explore a broad range of copywriting briefs and examine the issues involved in the production of good copy. The module will provide a supportive and creative context in which you can experiment with, develop, and refine your writing and copywriting skills, and develop a good understanding of professional industry contexts in which you are employed.
Creative Content Design and ExecutionClose
Creative Content Design and Execution
You will build on the knowledge gained in levels 4 and 5 to conduct a group project in which you autonomously construct the design, execution and planning of a promotional campaign. You will review existing good practice and develop your skills in more complex advertising methods, as well as advanced strategies around planning and integrated marketing communications, in order to construct an innovative, industry-standard solution to a client brief.
Self Branding in the Digital AgeClose
Self Branding in the Digital Age
Developing a self-brand is a key skill in creating personal connections and enhancing employability in the creative industries. Through exploring the personal branding of companies, celebrities and entrepreneurs, you will develop personal strategies to showcase your own talents and strengths. Creating a personal brand is an effective approach for you to define your own ethical positions, style and future goals, and to develop confidence in self-promotion. Taking a case study approach you will learn the history and context of personal branding in the digital age to apply appropriate strategies to their own promotion in the world of work and entrepreneurship.
Understanding Digital CulturesClose
Understanding Digital Cultures
Students will learn the social, economic and technological developments that have combined to produce the modern ‘prosumer’ and critically assess the dynamics in play when people use social media, increasingly in immersive environments. This critical approach to examining user contexts allows us to identify a series of ethical questions and the potential of data harvesting in the pursuit of new consumers.
Students with gain an understanding of social media’s commercial purposes, and an awareness of how the pervasive appeal of these platforms raise a broader set of questions regarding the deployment of technological innovation in a world transnational in character.
- Optional Modules
Employment & EnterpriseClose
Employment & Enterprise
This module prepares students for employment in the creative industries and enables self-reflection on career progression. Students will develop and enhance their employability and enterprise skillset in preparation for graduate employment opportunities. Students will complete a Career Development Project which includes a work placement. This will be a self-directed project which they will research and undertake individually, in discussion with the tutor.
HOW YOU'LL LEARN
You'll be taught by a range of staff, many of whom run their own practices or work in practice, which ensures relevance to industry and practice. Knowledge is developed through lectures, practical workshops, knowledge-based activities with feedback, reflective activities.
Guided independent study
When not attending timetabled lectures you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.
Dedicated personal tutor
Our academic support team provides help in a range of areas - including learning and disability support. When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.
Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
The approximate percentages for this course are:
- Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours.
- Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours.
- Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours.
Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
To give you an indication of class sizes, the Media Cluster normally attracts 60 - 70 students a year. Lecture sizes vary in terms of shared and course specific modules.
HOW YOU'LL BE ASSESSED
Coursework will include presentations, case studies, research-based assignments, content creation, portfolio.
- Year 1: 100% coursework portfolio
- Year 2: 100% coursework portfolio
- Year 3: 100% coursework portfolio
You'll always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 20 working days.
CAMPUS and FACILITIES
Docklands Campus, Docklands Campus, London, E16 2RD
Our campus and the surrounding area
Our waterfront campus in the historic Royal Docks provides a modern, well-equipped learning environment.
Join us and you'll be able to make the most of our facilities including contemporary lecture theatres and seminar rooms, art studios and exhibition spaces, audio and visual labs and a multimedia production centre.
Features include our 24/7 Docklands library, our £21m SportsDock centre, a campus shop and bookstore, the Children's Garden Nursery, cafés, eateries, a late bar, plus Student Union facilities, including a student lounge.
University of East London is one of the few London universities to provide on campus accommodation. Our Docklands Campus Student Village houses close to 1,200 students from around the world. We are well connected to central London and London City Airport is just across the water. We also run a free bus service that connects Docklands with Stratford campuses.
WHO TEACHES THIS COURSE
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
Julia Dane teaches in the field of advertising, media and cultural theory, with her research interests in gender and digital fandom.Read more
Dr Valentina Signorelli
Dr Signorelli specialises in transmedia storytelling and production. She has contributed to films, TV, advertising and VR projects.Read more
Dr Tony David Sampson
Tony is a Reader in Digital Cultures and Communications. He is research active and is programme leader for MA Media and Communications Industries.Read more
What we're researching
At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.
Communication technology powers today. The Fourth Industrial Revolution, also known as 'Industry 4.0' is characterised by the application of communication and information technologies to industry. In-depth knowledge, professional and practical skills in social media practices; the rise of social networks, user-generated content, participatory audience and consumer cultures, marketing and communication strategies, self-branding and promotion are key to future careers and sustainable innovation for a changing world.
Dr Julia Dane
YOUR FUTURE CAREER
Media and Journalism are, of course, competitive worlds to enter. You'll have a head start at UEL, thanks to teachers with exceptional contacts who know exactly what newspapers, radio stations and other media outlets are looking for. Our students have gone on to jobs in television, film, journalism, publishing, advertising and public relations as well as careers in games design and production. The skills and knowledge we build have enabled some students to become successful freelancers or set up their own businesses. You could get into roles such as Social Media Manager, Market Research Analyst, Account Manager, Social Media Content Creator, Communications Officer and many more.
Terms of Admittance to the University of East London
The Terms of Admittance govern your contractual relationship with University of East London ("UEL"). A contract between you, the Student, and us, UEL, is entered into once you accept an offer of a place on a programme at UEL and this contract is subject to consumer protection legislation. You are entitled to cancel this contract within 14 days of enrolment onto your programme.
Enrolment at UEL is the process whereby you officially become a UEL student. The enrolment process requires you to:
- Ensure that we are holding correct personal details for you
- Agree to abide by our regulations and policies
- Pay your tuition fees/confirm who is paying your tuition fees
You are expected to enrol by the first day of your academic year (click on "Discover") which will be notified to you in your enrolment instructions. Failure to enrol by the deadline contained in our Fees Policy (for most students by the end of the second week of teaching) may lead to the cancellation of student status and all rights attached to that status, including attendance and use of UEL's facilities.
If you do not complete the formal process of enrolment but, by your actions, are deemed to be undertaking activities compatible with the status of an enrolled student, UEL will formally enrol you and charge the relevant tuition fee. Such activities would include attendance in classes, use of online learning materials, submission of work and frequent use of a student ID card to gain access to university buildings and facilities. Late enrolment charges may be applied if you do not complete your enrolment by the relevant deadline.
2) Tuition fees
Your tuition fee is determined by:
- the programme you are studying;
- if you are studying full or part-time;
- whether you are a UK/EU or International student; and when you started your studies with us.
We will tell you the tuition fee that you are due to pay when we send you an offer as well as confirming any additional costs that will be incurred, such as bench fees or exceptional overseas study trips.
Unregulated tuition fees (where the UK government has not set a maximum fee to be charged) are generally charged annually and may increase each year you are on the programme. Any annual increase will be limited to a maximum of 5% of the previous year's fee. Regulated tuition fees (where the UK government has set a maximum fee to be charged) may also be subject to an annual increase. Any annual increase will be in line with the increase determined by the UK government.
You will be notified of any increases in tuition fees at re-enrolment onto the programme.
Further information on tuition fees and payment options are contained in our Fees Policy.
3) Student ID Cards
To produce an ID card, we need a recent photograph of you that is not obscured and is a true likeness. We will either ask you to send us/upload a photograph in advance of enrolment or take one of you at the point of enrolment. The photograph will be held on our student records system for identification purposes by administrative, academic and security/reception staff. By accepting these Terms of Admittance you are confirming that you agree to your photograph being used in this way. If you object to your photograph being used in this way please contact the University Secretary via email at email@example.com.
You are required to provide proof of your identity at initial enrolment and prior to the issue of your UEL student ID card. This is usually a full and valid passport but instead of this you may bring two of the following:
- A (full or provisional) driving licence showing current address
- An international driving licence
- An original birth certificate (in English)
- A debit or credit card (one only)
- A benefit book or benefit award letter (dated within the last 3 months)
- An Armed Forces Identity card
- A police warrant card
You are required to carry and display your student ID card whilst on UEL premises and must keep it safe so that it is not misused by others.
4) Proof of qualifications
You are required to produce evidence of having satisfied the entry requirements for your programme. Such evidence must be in the form of the original certificates or certified notification of results from the examining body. All qualifications must be in English or supported by an official certified translation.
If you fail to provide evidence of having satisfied the requirements for the programme you are liable to be withdrawn from the programme.
5) Non-academic entry requirements
You may need to demonstrate that you have met non-academic entry requirements prior to enrolment by providing additional information to UEL. For example, if you:-
- are under 18 years of age at the time of initial enrolment,
- are applying to a programme that requires health clearance for study as stated in the programme specification,
- have declared a relevant criminal conviction,
- will be studying a programme that involves contact with children and/or vulnerable adults or leads to membership of a professional body that deals with children and/or vulnerable adults.
You will not be permitted to enrol and any offer will be withdrawn if UEL deems that you are unsuitable for study following assessment of this additional information in line with published policies. These policies will be provided to you when the additional information is requested.
6) Criminal convictions
UEL has a responsibility to safeguard staff, students and the wider community. You are required to inform UEL of any relevant criminal conviction you have and provide further information relating to these as requested. This includes any relevant criminal convictions received whilst studying at UEL. UEL will assess all information received in line with published policies and may remove you from a programme if the conviction makes you unsuitable for study in UEL's opinion.
Failure to declare a relevant criminal conviction or provide further information about you may result in expulsion from UEL.
7) Providing false information to UEL
If you are discovered to have falsified or misrepresented information presented to UEL at application, enrolment or during your studies, you may be expelled from UEL.
8) Continued enrolment and student status
You are expected to abide by all UEL policies and regulations, both those in force at the time of first and subsequent enrolment and as later revised and published from time to time. UEL reserves the right to make reasonable changes to its policies and regulations and any substantial amendments will be brought to your attention. You are also required to take personal responsibility for your studies; this includes undertaking all study in support of your programme as prescribed by UEL.
Key policies include:
Manual of General Regulations
This describes the general regulatory framework of UEL and gives information about how UEL confers its degrees, diplomas and certificates. It includes important information about academic performance requirements for continued study.
Engagement Attendance Policy
This outlines UEL's expectations of students in relation to attendance on and engagement with taught programmes. These students are expected to attend all scheduled classes and engage fully with learning materials and resources provided to them - failure to do so may result in withdrawal from module(s) and/or the programme.
Code of Practice for Postgraduate Research Degrees
The purpose of this code is to provide a framework for the successful organisation and implementation of good practice in all matters relating to postgraduate research degrees at UEL. It aims to ensure that all students are effectively supported and supervised so that the full scope and potential of their research is realised; that their thesis is submitted within regulatory periods and that they complete their programme with a suitable and sufficient portfolio of research and employment-related skills and competencies.
Health and Safety Policy
This describes the structures and processes by which UEL protects the health and safety of its staff, students and visitors. It confirms that students will receive sufficient information, instruction and induction in relation to health and safety. All students should take reasonable care for their health and safety. They must abide by UEL’s rules and regulations and co-operate with supervisors to enable them to fulfil their obligations. Students must not interfere intentionally, or recklessly misuse anything provided for health and safety.
UEL has consulted with its students and staff and has adopted a No Smoking Policy to safeguard the health and well-being of its community. Students are required to comply with this policy which restricts smoking to designated shelters and prohibits the use of electronic cigarettes within any UEL building or near building entrances. For further information on our Healthy Campus initiatives and support please visit the Health and Safety pages.
Student Disciplinary Regulations and Procedures (incorporating the student code of conduct)
This code is more than a list of things that we should and should not do: it reminds us that we should always consider how our behaviour affects others. The code applies:
- to all students;
- at all sites throughout our estate, and;
- when we represent UEL on business beyond our campus, both in real (face-to-face) and virtual environments.
And outlines expectations of students:
- verbal and physical behaviour should always be polite and respectful;
- behaviour should not impair the engagement, learning or participation of others;
- anti- social behaviour by individuals and groups will not be tolerated.
9) Changes to scheduled programmes
UEL will take all reasonable steps to ensure that the programme of study that you have accepted will conform to the programme specification published on our website and will ensure that the necessary resources required to enable you to meet the required learning outcomes and pass the relevant assessments are available.
In order to ensure that our programmes are current and relevant, they are subject to regular review. From time to time, to ensure the maintenance of academic standards and/or compliance with professional body requirements, it may be necessary to amend a module or make adjustments to programme content.
Major changes to programmes that in the reasonable opinion of UEL, will have a significant impact on students will involve consultation with students already enrolled on the programme when the changes are proposed. Once any changes are confirmed, UEL will notify all students and applicants of the changes. When UEL reasonably considers that the change may only impact one or more cohorts on the relevant programme, UEL may decide to only consult with the relevant cohort.
In the event that we discontinue a programme, we will normally permit existing students to complete the programme within the typical duration of study. In these circumstances, UEL will use reasonable endeavours to continue the programme for existing students without making major changes. If this is not possible, we will support students in changing to another UEL programme on which a place is available, and for which the student is suitably qualified, or assist with transfer to another HEI to complete the programme elsewhere.
10) Changes to these terms
We may change these terms from time to time where, in UEL's opinion, it will assist in the proper delivery of any programme of study or in order to:-
(a) Comply with any changes in relevant laws and regulatory requirements;
(b) Implement legal advice, national guidance or good practice;
(c) Provide for new or improved delivery of any programme of study;
(d) Reflect market practice;
(e) In our opinion make them clearer or more favourable to you;
(f) Rectify any error or mistake; or
(g) Incorporate existing arrangements or practice.
No variation or amendment to these Terms of Admittance may be made without our prior written agreement. In the event that we agree to transfer you to an alternative programme of study, the transfer will be considered to be a variation to the Terms of Admittance, which shall otherwise remain in full force and existence.
If we revise the Terms of Admittance, we will publish the amended Terms of Admittance by such means as we consider reasonably appropriate.;We will use reasonable endeavours to give you notice of any changes before they take effect.
11) Data Protection
UEL is committed to adhering to its obligations under the Data Protection Act 2018 and will act as a Data Controller when it processes your personal data. You can find our registration to the Data controller register on ico.org.uk.
UEL processes your personal data fulfil its contractual and legal obligations to students. Personal data that we process about you includes:
- Your contact details and other information submitted during the application and enrolment processes;
- Details of courses, modules, timetables and room bookings, assessment marks and examinations related to your study;
- Financial and personal information collected for the purposes of administering fees and charges, loans, grants, scholarships and hardship funds;
- Photographs, and video recordings for the purpose of recording lectures, student assessment and examinations and for the purposes of university promotion that is in our legitimate interest but still fair to you;
- Information about your engagement with the University such as attendance data and use of electronic services such as Moodle, Civitas and YourTutor;
- Contact details for next of kin to be used in an emergency;
- Details of those with looked after status or those who have left the care system for the provision of support;
- Information related to the prevention and detection of crime and the safety and security of staff and students, including, but not limited to, CCTV recording and data relating to breaches of University regulations;
This is not an exhaustive list, for further information please refer to our fair processing notice pages on uel.ac.uk. In all of its data processing activities, UEL is committed to ensuring that the personal data it collects stores and uses will be processing in line with the data protection principles which can be summarised as:
- Being processed lawfully, fairly and in a transparent manner;
- Collected for specified, explicit and legitimate purposes;
- Adequate, relevant and limited to what is necessary;
- Accurate and, where necessary, kept up to date;
- Kept in a form which permits identification of data subjects for no longer than is necessary;
- Processed in a manner that ensures appropriate security of the personal information;
- Be accountable for, and be able to demonstrate compliance with, the six principles above.
You must ensure that:
- All personal data provided to UEL is accurate and up-to-date. You must ensure that changes of address etc. are notified to the Student Hub.
- Students who use UEL's computing facilities may process personal data as part of their studies. If the processing of personal data takes place, students must take responsibility for that processing activity to ensure that it in line with the data protection principles above.
- Students who are undertaking research projects using personal data must ensure that:
- The research subject is informed of the nature of the research and is given a copy of UEL's Fair Processing Notice and this Data Protection Policy.
12) Legal basis for use of data
By agreeing to these Terms of Admittance and enrolling at UEL, you are agreeing to the terms and conditions of a contract for the use of your personal data relating to your enrolment, and if appropriate, registration and ongoing participation on a programme of study. Your personal or special category data will be collected, processed, published and used by UEL, its online learning and teaching services and/or its partners and agents in ways which support the effective management of UEL and your programme of study, to allow for the delivery of bursary schemes and to support improvements to student experience and progression, and are consistent with:
The terms of the Data Protection Act 2018;
Any notification submitted to the Information Commissioner in accordance with this legislation; and compliance with any other relevant legislation.
You have fundamental rights associated with how organisations use your personal data. Further information on data protection and use of your personal data can be found in our Data Protection Policy and on uel.ac.uk.
13) Intellectual property
You are entitled to the intellectual property rights created during your time studying at UEL that would belong to you under the applicable law. There are some programmes where the assignment of certain types of intellectual property to UEL is appropriate. UEL will require the assignment to it of intellectual property rights relating to postgraduate research that is part of an ongoing research programme.
Where the nature of the research programme means that some assignment of intellectual property rights to UEL is appropriate, we will take what steps that we can to ensure that your interests are protected. UEL will take reasonable endeavours to ensure:-
- the scope of the assignment is narrow, and is restricted to what is necessary, for example to protect UEL’s legitimate interests in the intellectual property created as party to a research programme;
- the application of the assignment is clearly defined, so that it is clear to you in which circumstances the assignment will apply;
- where the assignment of the intellectual property is appropriate in the circumstances, we will take all reasonable steps to ensure that the rights of the parties are evenly balanced (for example, your work being acknowledged in a publication and, where appropriate, subject to an appropriate revenue sharing scheme)
- where UEL claims ownership of intellectual property rights in relation to a taught programme of study, such treatment of those rights will be made clear in the published information relating to that programme.
14) How we communicate with you
UEL will communicate with you via a variety of channels, including postal letter, e-mail, SMS text message and online notices. To enable this, we request that you provide us with your e-mail address, postal address, and contact telephone number when you first enrol.
Throughout your studies, it is important that you keep your contact details up to date. You can view and edit this information by logging into our student portal, UEL Direct at www.uel.ac.uk/Direct.
We will create a UEL e-mail account for you after you enrol. Your e-mail address will be your student number, prefixed with a ‘u’ and followed by ‘@uel.ac.uk’ – e.g.: firstname.lastname@example.org. UEL will use this e-mail address to communicate with you and it is important that you regularly check and manage this mailbox for important updates and information.
You can access your email account, plus information about our services, news and events by logging into our Intranet, intranet.uel.ac.uk. At the login screen, enter your email address (as above) and password.Your default UEL password will be your date of birth, formulated as DD-MMM-YY, e.g. 31-jan-84.
Your UEL email account and associated UEL IT accounts will be deleted not more than 6 months after you graduate or withdraw from your programme of study (if earlier).
15)University of East London Students' Union
The University of East London Students' Union (UELSU) represents students at UEL. By enrolling at UEL you are automatically granted membership of both UELSU and the National Union of Students (NUS). If you wish to opt out from this membership, please inform UELSU in writing at either email@example.com by writing to: Chief Executive, UELSU, University of East London, Docklands Campus, 4-6 University Way, London E16 2RD.
UELSU provides a range of services and support to students and can provide advice and representation on any matter affecting the contract between you and UEL. For further information on this support, please visit www.uelunion.org
16) Students studying at partner institutions
If you are undertaking a programme of study at a partner institution you will need to generally abide by the above terms and also those of the partner institution. Further information and support in understanding these terms is available from the Academic Partnership Office -firstname.lastname@example.org.
17) International students - additional responsibilities
All international students must also comply with UK Visa and Immigration requirements. All international students are required to hold a valid visa which permits study in the UK or hold a Tier 4 visa/have applied for a Tier 4 visa with a Confirmation of Acceptance for Studies issued by UEL. Students who are being sponsored under a Tier 4 student visa must also understand and comply with the responsibilities of their student visa and co-operate with UEL in fulfilling our Tier 4 duties.
18) Equality, Diversity and Inclusion
UEL is committed to working together to build a learning community founded on equality of opportunity – a learning community which celebrates the rich diversity of our student and staff populations and one in which discriminatory behaviour is challenged and not tolerated within our community.
Within the spirit of respecting difference, our equality and diversity policies promise fair treatment and equality of opportunity for all regardless of gender, ethnicity, sexual orientation, age, disability or religion/belief (or lack of). In pursuing this aim, we want our community to value and to be at ease with its own diversity and to reflect the needs of the wider community within which we operate.
For further information on this inclusive approach to education please visit our Student Policies page.
We welcome feedback on our programmes and services and facilitate this in a variety of ways, including programme committees, module evaluation forms and surveys.
However, if you are dissatisfied with a particular service or programme or the manner in which it has been delivered, you must let the person responsible for that service know as we will always try to resolve matters at the earliest opportunity via informal conciliation. If you are unsure who to approach, please e-mail The Hub who will be able to direct your concerns appropriately.
If you remain dissatisfied with a service or programme, or the manner in which it is delivered, you should refer to our formal complaints procedure to have the matter formally addressed.
In addition, once you have enrolled onto your programme, you will also have access to the Advice and Information Service offered by UELSU. This access is not available to students studying at partner institutions.
If you wish to cancel this contract within 14 days of enrolment onto your programme, you must do so in writing by sending your request to email@example.com. Any fees that you have paid will be refunded – please see Fees Policy for further information on obtaining a refund.
21) Further guidance
If any of the information in these Terms of Admittance or related policies are unclear or if you have any questions, please contact The Hub for guidance on +44 (0) 208 223 4444.
22) Right to advice
This is a consumer contract and you are able to obtain independent advice in relation to its terms and conditions from UELSU as well as your local Citizens Advice Bureau.
Neither you nor UEL will be liable for failure to perform their obligations under these Terms of Admittance if such failure arises from unforeseeable events, circumstances or causes outside of that party's reasonable control. Examples of such events include, but are not limited to, war, terrorism, industrial disputes, natural disaster, fire and national emergencies.
Only you and UEL are parties to these Terms of Admittance. No other person shall have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms of Admittance.
Failure or delay by you or UEL to exercise any right or remedy provided under this contract shall not constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
These Terms of Admittance are governed by the law of England and Wales and you and UEL agree to submit to the exclusive jurisdiction of the courts of England and Wales.