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BA (Hons) Hospitality Management with Revenue Analytics

Hospitality, Events and Tourism
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LOCATION
Docklands Campus
Location Fees and Funding
Here's the fees and funding information for each year of this course
Overview
Our BA (Hons) Hospitality Management with Revenue Analytics will help you to develop technical, supervisory and managerial abilities for a global hospitality sector. This course is industry-inspired, enabling you to benefit from a mixture of theory and practice that employers are seeking.
You will develop solid business principles, alongside contemporary sector knowledge, and hands-on experience working in areas related to your field of study. This includes an understanding of revenue management and analytics, such as the strategic distribution and pricing tactics to boost revenue growth. If you would like a career that is based within the hospitality industry but with a link to the overall operations of revenue management and revenue analytics, this course is for you.
What makes this course different
WHAT YOU'LL LEARN
The BA (Hons) Hospitality Management with Revenue Analytics develops the application of business skills pertinent to hospitality businesses. It concentrates on structure which addresses the sector and its multi-faceted business components. This programme is designed for students who would like a career that is based within the hospitality industry but with a link to the overall operations of revenue management and revenue analytics.
The programme is an exciting and innovative and facilitates understanding of all aspects required to evaluate the needs of the industry. Revenue management and analytics refers to the strategic distribution and pricing tactics you use to sell your property's perishable inventory to the right guests at the right time, to boost revenue growth. Other products such as your amenities and food and beverage offerings will also come into the picture. It revolves around measurement of what customers from different segments are willing to pay, and this can only be done by measuring and monitoring the supply and demand of your hotel rooms.
You'll learn to balance academic rigour with industry readiness, skills, knowledge and experience and develop the employability skills that have been identified by experts and industry.
DOWNLOAD COURSE SPECIFICATIONS
MODULES
- Core Modules
Personal Skills for Hospitality, Events and Tourism (Mental Wealth) ClosePersonal Skills for Hospitality, Events and Tourism (Mental Wealth)
The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to the HET Industries thus increasing one’s future saleability through a strong skills base for the experience industry.
The Business Environment for Hospitality, Events and Tourism CloseThe Business Environment for Hospitality, Events and Tourism
The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate in. It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments.
Revenue Management: The Essentials CloseRevenue Management: The Essentials
Introduction to People, Organisations and Management CloseIntroduction to People, Organisations and Management
The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.
Service and Experience Marketing CloseService and Experience Marketing
In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.
Understanding Hospitality, Event and Tourism Experiences CloseUnderstanding Hospitality, Event and Tourism Experiences
This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experience escapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experiential setting.
- Core Modules
Food and Beverage Management CloseFood and Beverage Management
This module aims to provide you with the knowledge and skills to understand the key issues associated with the organisation and operation of food and beverage services as they apply to experience economy. Key management skills developed include costing and control, waste management and the impact of managing multicultural workforces. It also considers how food and beverage concepts and principles are transferrable across a range of experience economy environments.
Finance for Hospitality, Events and Tourism CloseFinance for Hospitality, Events and Tourism
This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of their programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and are able to construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethical considerations on which good financial decisions are based.
Leadership in Hospitality, Events and Tourism CloseLeadership in Hospitality, Events and Tourism
The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism. You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing make-up of hospitality, events and tourism organisations.
Professional Practice in Hospitality, Events and Tourism (Mental Wealth) CloseProfessional Practice in Hospitality, Events and Tourism (Mental Wealth)
The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in their respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding careers in the HET industries and the link to your academic studies.
Inventory Management and Distribution CloseInventory Management and Distribution
Optional ModulesE-commerce and Digital Marketing CloseE-commerce and Digital Marketing
Revenue Management for Events and Food & Beverage CloseRevenue Management for Events and Food & Beverage
Professional Development in Practice - Internship CloseProfessional Development in Practice - Internship
This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.
Hospitality Management and Service Delivery CloseHospitality Management and Service Delivery
All managers in the hospitality industry need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the ways processes and people deliver this. This module aims to provide you with the knowledge and skills to understand and evaluate the key issues associated with the operational management of hospitality environments and their associated service provided. Students will gain insights into key aspects of the management of a service delivery with a view to meeting and exceeding expectations of both business and leisure customers. In addition, standard operating procedures will enable the development of consistent standards and the monitoring of the performance of operational staff.
- Core Modules
Financial and Revenue Management CloseFinancial and Revenue Management
This module introduces you to Corporate Financial Management, Corporate Accounting as well as Revenue Management as a continuation from the Level 5 Module - Finance for Hospitality, Events and Tourism. Revenue management will consider the main revenue streams of a business, customer relationship management, pricing and distribution strategies as well as various market segments within the experience industries to maximise revenue. As an element of this module, you will analyse the performance of contemporary businesses, and evaluate the revenue management practices employed, using your critical and analytical skills to recommend better practices that will ultimately improve their profits.
Research Project CloseResearch Project
The overall aim of this module is to ensure that you develop your critical thinking skills, methodological awareness and analytical ability through the process of proposing, planning, managing and completing a research project.
The project is an excellent opportunity for you to focus on an aspect of your chosen field that you are particularly interested in, and it is especially valuable if you wish to work in a specific sub-sector – and it also helps prepare you for postgraduate studies.
The project is individual and based on a research question chosen by you, focusing on an aspect relating to your respective degree programme within Hospitality, Events and/or Tourism. The research project tests your ability to work independently, and it should have a strategic element (for example solving a problem, critically investigating a management issue, or testing a specific theory), and it may be based on secondary and/or primary research.
The project may be undertaken as a traditional dissertation, or in the form of a consultancy project. The taught part of the module includes guidance on how to frame a research topic or consultancy project, developing a research question and objectives, completing a literature review and research design, and how to choose appropriate forms of analysis. During the research process, you will critically engage with literature on your chosen topic, formulate valid aims and objectives, evaluate methodological approaches, plan and execute appropriate data collection, select relevant modes of analysis and develop strong arguments that address the research question and objectives originally posed. Overall, the module aims to develop your independent research skills to allow you to be confident researchers – which is an invaluable asset, wherever your future career path will take you.
Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries) CloseEntrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries)
The module will develop your understanding of the unique production - consumption characteristics in the experience economy and the implications for entrepreneurship and innovation. You will develop the knowledge, confidence and skills to conceive, develop and communicate a business proposal in the light of emerging market trends, technological change and new developments in the tourism, hospitality and events industries.
Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth) CloseExploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth)
This module aims to provide you with the necessary skills that bridge your academic gains into the workplace. This is completed through examination of and participating in various types of recruitment methods such as Assessment Centre; to assess and develop the soft skills that make them more marketable, ready and sustainable for the industrial revolution.
Food, Society and Culture CloseFood, Society and Culture
This module introduces you to key approaches to understanding food as a cultural form, combining theories and insights from disciplines such as sociology, geography, and anthropology. This module focuses on the cultural and societal significance of foods as they are given meaning through the ways they are, to encourage you to make connections between different aspects of food, culture and society. You will be encouraged to examine the relationships between how foods are produced, represented, regulated, and consumed and how they become associated with, and used to construct, particular cultural identities. This module will provide you with a broader understanding of food from a range of cultural and historical perspectives. It will explore and appraise the present attitude towards and preconceptions of food, placing them within the context of food choices. Physiological and psychological considerations will also be made in relation to food security, policy and poverty.
Core Metrics in RM - Data Collection and Analysis CloseCore Metrics in RM - Data Collection and Analysis
HOW YOU'LL LEARN
We offer traditional on-campus face-to-face teaching, on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go. Lab, rehearsal and practical on campus sessions are scheduled in blocks with online options.
Benefit from industry engagement in every module, across all Hospitality, Events and Tourism courses. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.
We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.
Academic support
If you need a bit of extra help with certain skills such as academic writing, English, maths or statistics, our Academic Tutors offer workshops, drop-in sessions and one-to-one appointments to help you achieve your potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).
Workload
Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.
HOW YOU'LL BE ASSESSED
Assessment tasks are mainly spread across the year to make the workload manageable. Assessment methods include group works, exams and individual work including essays, presentations, case studies, professional development and practical activities depending on the nature of the course. All grades count towards your module mark. More details will be included in the student handbook and module guides.
- Year 1 - 100% coursework
- Year 2 - 95% coursework, 5% examination
- Year 3 - 80% coursework, 20% practical
Feedback is provided within 15 working days in line with UEL's assessment and feedback policy.
CAMPUS and FACILITIES

Docklands Campus, Docklands Campus, London, E16 2RD
WHO TEACHES THIS COURSE
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
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What we're researching
At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.
YOUR FUTURE CAREER
There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative 'intrapreneurs' and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues.
Entertainment in stadia, arena and theatre venues require similar supervisory, operational and junior management roles. We are connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include:
- Meeting Professionals International (MPI)
- UK Hospitality
- Institute of Hospitality (IOH)
- London Food Board
- Royal Academy of Culinary Arts (RACA)
- HR in Hospitality
Members will hold careers and recruitment events at the University to recruit interns, graduate programme candidates and employees.
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.