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BA (Hons) Fashion Marketing
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Fees and Funding
Here's the fees and funding information for each year of this course
The BA (Hons) Fashion Marketing course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.
Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.
The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.
|UEL acronym||Course level||Modules||Credit|
|U = Upgrade||Level 4 = YR1||Term 1 = 3, Term 2 = 3||120|
|E = Employable||Level 5 = YR2||Term 1 = 3, Term 2 = 3||120|
|L= Leader||Level 6 = YR 3||Term 1 = 3, Term 2 = 3||120|
Placement year is optional between L5 or L6 = 120 credits
Total credit to pass BA (Hons) Fashion Marketing = 360
This course is ideal for students who wish to pursue their career within localised initiatives or fashion related brands. We encourage students to develop entrepreneurial endeavours. It is not essential for you to have a background in the creatives industries. However, demonstrating accountability, curiosity and dedication in accordance with the relevant A level or GCSE grades are the essential criteria we encourage for all applicants, to be part of the changing landscape of fashion marketing.
Foundation year course
If you don't meet the entry requirements for a BA, you can study this course as an extended, four-year programme. You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.
What makes this course different
Optional placement year available
Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.
You'll have the chance to take up an optional year-long placement at a leading company such as Marks & Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.
You'll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.
UEL Fashion Marketing address inclusivity with Fashion Minority Report
Preparing students for the future of the fashion industry, is our main priority at UEL. Giving them the opportunity to present their ideas to industry professionals. The level six were tasked to devise a route to consumer marketing strategy for the learning hub of their client Fashion Minority Report.
WHAT YOU'LL LEARN
With a combination of theory-based and practical based modules. You will obtain the grounding to market fashion related product both innovatively and effectively, applicable to the changing landscape of fashion related marketing.
In the first of your three years - four if you take the optional year-long placement - you'll explore key debates in today's fashion business, relevant to industry ethics, as part of your introduction to marketing.
Level 4: U = Upgrade
You'll learn about the seven Ps of marketing and additional critical thinking theories to broaden your knowledge of study on this course. You will analyse and interpret data to demonstrate how this translates to the consumer life cycle, through the below of recognised tactics.
- Physical evidence
You will investigate the critical and contextual awareness to fashion, along with exploring the relevance of how this contributes to micro and macro trends. You will implement your learning through practical based activities, along with pitching your development and outcomes to lecturers, peers and industry professionals. This will help to build your confidence, employability and resilience throughout this course.
Level 5: E = Employable
You will reflect on the learning from level four modules, to create individual self-promotion and branding. You will independently create a fashion retail business, addressing a cause, need or problem applicable to today's fashion industry. You will work on CV development, to support your application for internships and work placements on collaborative projects which underpin your team working skills in accordance with industry standards. You will investigate campaign management and fashion promotion on film. You will deconstruct the creative concepts to reimagine new opportunities for a target consumer, community initiatives or fashion related business or service. You will identify how your concepts translates through visual merchandising. You also have the option to find and obtain a year long placement within industry. Advice and guidance will be provided to support you on this decision; this will help to build your confidence, employability and resilience throughout this course.
Level 6: L= Leaders
You will combine all your learning to start a final major project of your choice. You will work on additional modules which leverage your employability skills in preparation for a career within the creative and fashion related industries.
DOWNLOAD COURSE SPECIFICATIONS
BA (Hons) Fashion Marketing with foundation year - course specification
Art & Design cluster foundation courses specification
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COURSE SPECIFICATION - BA (Hons) Fashion Marketing
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- Core Modules
Professional Life (Mental Wealth)Close
Professional Life (Mental Wealth)
Art & Design Workshops, Processes & SkillsClose
Art & Design Workshops, Processes & Skills
Art & Design Studio Practice Practise & PortfolioClose
Art & Design Studio Practice Practise & Portfolio
Art & Design Specialist Workshops, Processes & SkillsClose
Art & Design Specialist Workshops, Processes & Skills
Art & Design Specialist Studio Practice & PortfolioClose
Art & Design Specialist Studio Practice & Portfolio
Art & Design Contextual StudiesClose
Art & Design Contextual Studies
- Core Modules
Technical Skills & InnovationClose
Technical Skills & Innovation
This module provides students with the foundational knowledge of understanding technical/ theoretical skills and innovation within their relevant discipline. The module will prepare students with the skills to begin their development journey as professionals, introducing them to core study skills and practice within their fields. The module seeks to instil in students the understanding of beginning the processes conceptualisation through to development and finally realisation.
Through a series of workshops and lectures students explore a wide range of techniques and methodologies relevant to their chosen subject specialism. With the use of CAD, students will utilise programmes in Adobe suite, notably Photoshop, Illustrator and InDesign.
Students will have the opportunity to utilise knowledge expertise from this and other modules to develop their projects, providing holistic learning.
This module equips students with a basic understanding of the creative design process and methodologies. It will engage students in the production of contemporary solutions for fashion and related design, textile and marketing areas using the key techniques and processes developed in Technical Skills & Innovation for Fashion.
Through a series of collaborative projects students will formulate concepts using creative play and visual narrative. Students will explore the basic principles behind good project development and management. They will gain confidence in producing collaborative works that will allow them to progress further.
Students will have the opportunity to have the basic understanding of fashion practice and its relation to the wider economy, consumers and society.
With the use of digital software and databases, students will utilise programmes such as WARC and WGSN.
Fashion Contexts and ResearchClose
Fashion Contexts and Research
The aim of this module is to introduce students to collaborative projects and design creative solutions as a team by working alongside other creatives within the fashion cluster. This module will focus on how to develop best practice and fully utilise individual skillsets to deliver specific project outcomes. Students learn to work in a team to develop project plans, research and development and design production and delivery.
This module will look to explore techniques and research methodologies in ensuring that students have a good understanding on how context and theory apply to practice in relation to Fashion. Students will understand how the wide variety of media and cultural, social and political influences form our contemporary perceptions of fashion.
Mental Wealth: Professional Life - Business of Fashion 1Close
Mental Wealth: Professional Life - Business of Fashion 1
This module focuses on an introduction to fashion and the creative industries offering insight through guest lectures and workshops designed to develop your professional skills. Students gain key visual communication and written skills to better understand industry expectations and standards. Digital skills and graphic identity are explored in the production of subject specific publications and portfolio development.
This module will give students the basic understanding of business operations by being actively engaged with level 5 students in producing collaborative works that can be effectively marketed and translated to a market. This module will relate closely to the Fashion Enterprise module and much more focus on finalised product, service or media.
Students will have the opportunity to build on their community and industry connections via enhanced knowledge on social media and ethical practices within industry, building and developing their confidence towards a future they are passionate and well informed about.
This module will develop knowledge and understanding of collaborative projects created in the Fashion Theory and Research and Fashion Process modules towards enterprise.
At level 4 students will have the opportunity to engage in the beginnings of business processes that are crucial for their future success.
Knowledge of supply chains both national and international will be crucial to the basic understanding of our students. Where the fashion industry manufactures, produces and finishes in a global economy is integral to the foundation thinking of students.
Profitability and income margins, growth internationally, production cycles, digitisation and sustainable issues all form foundation knowledge of our students to make good future business decisions.
This module will develop knowledge and understanding of collaborative projects gained in the Fashion Contexts and Research module.
This module will give students the opportunity to understand the business process and methodologies that are utilised across several disciplines in the fashion industry.
Here, students will be introduced to the issues and debates that are facing the fashion sector.
It is crucial that student’s understand the development of the Fashion sector and all its related sectors such as fashion buying, styling, trends, social media and consumers.
- Core Modules
This module utilises subject specific technical and theoretical skills gained in the Technical Skills & Innovation module at level 4.
You are required to further develop your individual skill set and employ this knowledge to create innovative design solutions.
The creative design process from concept through to development and final product, will be appropriately documented. You will also expand and strengthen your digital skills relevant to your subject specialism.
Creative Fashion PracticeClose
Creative Fashion Practice
This module requires you to further develop your creative practice across fashion and the industry, utilising knowledge gained from the Fashion Practice module at level 4.
You will demonstrate an understanding of the design process through development of experimental and creative practice to produce an innovative sketchbook/ file and design construction/ creative/professional portfolio. Research and exploration of a broad range of future cultural and global trends are fundamental to your concepts for fashion, textiles and marketing campaigns.
Theory of FashionClose
Theory of Fashion
This module builds on the skills you will have achieved in level 4 and its primary aims are to further develop your understanding of collaborative projects regarding industry and its working cycle.
You will address the impact of C21st fashion and look towards a more purposeful future by focusing on ideas such as fashion futures, digital technology, cultural globalisation, social media and sustainability.
You will be independent in your reflection and acute in your understanding of design thinking for tomorrow’s fashion.
This module sets out to further challenge the perspectives of fashion that are understood today and give you the opportunity to contest old ideas and be provocative in your outcomes.
Process and IdentityClose
Process and Identity
This module aims to build on the knowledge and skills learnt in the Fashion Process module in level 4.
You will be required to develop and share concepts based on your identity as a designer/ creative/ professional and, also to reflect and research your own cultural identity.
Using relevant subject specific creative and analytical processes you will develop your concepts collaboratively using visual ‘story telling’ and written analysis.
By the end of this module you will have a greater understanding of sequential design processes and industry practice.
Fashion Enterprise 2Close
Fashion Enterprise 2
Fashion Enterprise 2 will further expand on the projects developed on the level 4 Fashion Enterprise module via individual and collaborative projects, with a focus on career development.
The module aims to develop enterprise skills for self-promotion in industry as well as technique and strategies in setting up own enterprise.
You will have the opportunity to go on placement and work on live briefs, learning skills in developing your graphic identity through exploration of fonts, art direction and branding, CV and business profile development and portfolio and promotional materials.
Having focused on understanding how the fashion industry operates at different levels and its career opportunities, you will create your personal brand Identity & use of formats to promote yourself.
Mental Wealth: Professional Life - Business of Fashion 2Close
Mental Wealth: Professional Life - Business of Fashion 2
Building on the work of FT4011, you will further your ability to identify industry related processes and professional skills. Through a series of workshops focused on design presentation and effective visual communication, you will engage with subject specific external competitions alongside building your identity as a designer through the production of individual portfolios.
The module will allow you to contextualise your core discipline learning within specific markets and trends relevant to your discipline within the Fashion and Textiles sector. In addition, you will gain a greater understanding and ability to present your work professionally and articulate your concepts visually alongside a supporting written report.
- Optional Modules
This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
The extra placement year means it will take four years to complete your studies, instead of three.
- Core Modules
This module will support you in your creative thinking and enhance your continued collaborative work practices and challenge your commitment in delivering innovative design solutions that may include various medias such as moving image to define the beginning process of your research.
The module will act as a forerunner to aid in bridging the gap between theory and practice. You will be expected to be hands on in your approach as a set of short creative challenges are tasked to you to allow for pragmatic and inspiring creative thinking and practice.
The aim of this module is to support you in your productivity to help further development of a culture of innovation towards your final major project.
Advanced Creative PracticeClose
Advanced Creative Practice
This module enables you to create a self-initiated concept, which you will thoroughly research and develop in preparation for your Final Major Project: Realisation module.
You will outline your proposals of work at the beginning of the module, which will then be negotiated and agreed with staff. Further developments may include collaborative industry partnerships fostering product enhancement and knowledge exchange.
You will further develop and nurture your career focus by utilising knowledge and skills gained in level 5 in the production of advanced visual research, development sampling and prototypes for fashion.
Final Major Project: Theoretical IdentityClose
Final Major Project: Theoretical Identity
You will embark upon a self-initiated line of study in order to thoroughly research, develop and experiment with your chosen concept.
Advanced concepts, research and development skills are explored in preparation for your Final Major Project: Realisation module.
Using project guidelines from previous briefs, you will have the opportunity to write your own brief with developing outcomes, based on your personal research and interests.
You will either create a collection of products, initiate a business plan or propose alternate fashion outputs.
Final Major Project: RealisationClose
Final Major Project: Realisation
Building on the work of FT6021, you will realise your ideas through creative production of original and innovative negotiated concept and outcomes that are relevant to your career aspirations and specialism.
You will have the opportunity to produce a final major project that will primarily rely upon negotiated guidance in order to promote and develop your transition into working life.
You will have the opportunity to identify, develop, reflect upon and finalise projects that will create and build a signature for your exit portfolio.
Fashion Enterprise 3Close
Fashion Enterprise 3
This module allows you to work directly with industry to define and execute creative solutions and develop a creative portfolio of work within the creative industries.
You will learn how to freelance and set up your own businesses by examining and understanding future roles within the creative industries.
You will collaborate across all fashion titles to plan and organise a showcase of your work at a relevant trade fair or sell designs in a pop-up shop. By utilising professional skills, you will work in teams alongside staff to design and implement creative concepts for a given market sector.
Mental Wealth: Professional Life - Business of Fashion 3Close
Mental Wealth: Professional Life - Business of Fashion 3
You will develop your ability to produce industry standard portfolios reflecting your skills and expertise, ready for graduate level jobs.
You will be able to develop your professional identity by demonstrating your entrepreneurial thinking into your exit portfolio which will provide insight into the complexity of the fashion industry with consumer behaviour, business models, business funding and different career alternatives.
Further insight on business strategy such as investment capital and start up campaigns will be delivered.
HOW YOU'LL LEARN
You'll be taught by a range of staff, many of whom are from industry and are practitioners in the area they teach. Some of the assessments focus on practical skills and are presented as 'live or simulated briefs'. This ensures that the practice-led teaching is relevant to industry procedures. Our staff are well placed to take advantage of a range of professional networks and industry contacts. Each module is designed with problem solving scenarios a reflective component, with the intention that students develop an ability to comment on, justify and develop their creative process.
When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study; reading journal articles and books; working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as edit suites, the library, the full Microsoft Office software, including Teams, and Moodle: our Virtual Learning Environment.
Our academic support team provides help in a range of areas - including learning, mental wellbeing and disability support.
When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.
Each year you will spend around 300 hours of timetabled learning and teaching activities. (i.e. approx. 150 hours per term, 12.5 hours per week 4.1 hours per module). These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
- Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours
- Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours
- Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours
Your individualised timetable is normally available within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
To give you an indication of class sizes, this course normally attracts 15-25 students a year. Lecture sizes are normally similar to this range. In the classroom you will also be taught in groups of a similar number. However, this can vary by academic year.
HOW YOU'LL BE ASSESSED
The approximate percentages for this course are:
- 50% coursework
- 50% practical
- 0% exams for each year
You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.
CAMPUS and FACILITIES
Docklands Campus, Docklands Campus, London, E16 2RD
Our campus and the surrounding area
Our waterfront campus in the historic Royal Docks provides a modern, well-equipped learning environment.
Join us and you'll be able to make the most of our facilities including contemporary lecture theatres and seminar rooms, art studios and exhibition spaces, audio and visual labs and a multimedia production centre.
Features include our 24/7 Docklands library, our £21m SportsDock centre, a campus shop and bookstore, the Children's Garden Nursery, cafés, eateries, a late bar, plus Student Union facilities, including a student lounge.
University of East London is one of the few London universities to provide on campus accommodation. Our Docklands Campus Student Village houses close to 1,200 students from around the world. We are well connected to central London and London City Airport is just across the water. We also run a free bus service that connects Docklands with Stratford campuses.
WHO TEACHES THIS COURSE
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
A passionate and motivational speaker, Alison Lowe has built a reputation as one of the leading supporters of creative talent and start-up businesses.Read more
Jason Forrest is a course Leader for the BA (Hons) Fashion Marketing at the University of East London.See Jason's full profile
What we're researching
At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.
I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen. I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters."
BA (Hons), Fashion Design with Marketing
YOUR FUTURE CAREER
We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.
We've seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.
It's a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.
Three recent graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks & Spencer.
History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry's leading creative talents.
At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.
Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of luxury shopping outlets in Europe, sums it up when she says, "Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!"
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.
Terms of Admittance to the University of East London
The Terms of Admittance govern your contractual relationship with University of East London ("UEL"). A contract between you, the Student, and us, UEL, is entered into once you accept an offer of a place on a programme at UEL and this contract is subject to consumer protection legislation. You are entitled to cancel this contract within 14 days of enrolment onto your programme.
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- Ensure that we are holding correct personal details for you
- Agree to abide by our regulations and policies
- Pay your tuition fees/confirm who is paying your tuition fees
You are expected to enrol by the first day of your academic year (click on "Discover") which will be notified to you in your enrolment instructions. Failure to enrol by the deadline contained in our Fees Policy (for most students by the end of the second week of teaching) may lead to the cancellation of student status and all rights attached to that status, including attendance and use of UEL's facilities.
If you do not complete the formal process of enrolment but, by your actions, are deemed to be undertaking activities compatible with the status of an enrolled student, UEL will formally enrol you and charge the relevant tuition fee. Such activities would include attendance in classes, use of online learning materials, submission of work and frequent use of a student ID card to gain access to university buildings and facilities. Late enrolment charges may be applied if you do not complete your enrolment by the relevant deadline.
2) Tuition fees
Your tuition fee is determined by:
- the programme you are studying;
- if you are studying full or part-time;
- whether you are a UK/EU or International student; and when you started your studies with us.
We will tell you the tuition fee that you are due to pay when we send you an offer as well as confirming any additional costs that will be incurred, such as bench fees or exceptional overseas study trips.
Unregulated tuition fees (where the UK government has not set a maximum fee to be charged) are generally charged annually and may increase each year you are on the programme. Any annual increase will be limited to a maximum of 5% of the previous year's fee. Regulated tuition fees (where the UK government has set a maximum fee to be charged) may also be subject to an annual increase. Any annual increase will be in line with the increase determined by the UK government.
You will be notified of any increases in tuition fees at re-enrolment onto the programme.
Further information on tuition fees and payment options are contained in our Fees Policy.
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To produce an ID card, we need a recent photograph of you that is not obscured and is a true likeness. We will either ask you to send us/upload a photograph in advance of enrolment or take one of you at the point of enrolment. The photograph will be held on our student records system for identification purposes by administrative, academic and security/reception staff. By accepting these Terms of Admittance you are confirming that you agree to your photograph being used in this way. If you object to your photograph being used in this way please contact the University Secretary via email at email@example.com.
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You are required to carry and display your student ID card whilst on UEL premises and must keep it safe so that it is not misused by others.
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If you fail to provide evidence of having satisfied the requirements for the programme you are liable to be withdrawn from the programme.
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- are under 18 years of age at the time of initial enrolment,
- are applying to a programme that requires health clearance for study as stated in the programme specification,
- have declared a relevant criminal conviction,
- will be studying a programme that involves contact with children and/or vulnerable adults or leads to membership of a professional body that deals with children and/or vulnerable adults.
You will not be permitted to enrol and any offer will be withdrawn if UEL deems that you are unsuitable for study following assessment of this additional information in line with published policies. These policies will be provided to you when the additional information is requested.
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UEL has a responsibility to safeguard staff, students and the wider community. You are required to inform UEL of any relevant criminal conviction you have and provide further information relating to these as requested. This includes any relevant criminal convictions received whilst studying at UEL. UEL will assess all information received in line with published policies and may remove you from a programme if the conviction makes you unsuitable for study in UEL's opinion.
Failure to declare a relevant criminal conviction or provide further information about you may result in expulsion from UEL.
7) Providing false information to UEL
If you are discovered to have falsified or misrepresented information presented to UEL at application, enrolment or during your studies, you may be expelled from UEL.
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Key policies include:
Manual of General Regulations
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Engagement Attendance Policy
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Code of Practice for Postgraduate Research Degrees
The purpose of this code is to provide a framework for the successful organisation and implementation of good practice in all matters relating to postgraduate research degrees at UEL. It aims to ensure that all students are effectively supported and supervised so that the full scope and potential of their research is realised; that their thesis is submitted within regulatory periods and that they complete their programme with a suitable and sufficient portfolio of research and employment-related skills and competencies.
Health and Safety Policy
This describes the structures and processes by which UEL protects the health and safety of its staff, students and visitors. It confirms that students will receive sufficient information, instruction and induction in relation to health and safety. All students should take reasonable care for their health and safety. They must abide by UEL’s rules and regulations and co-operate with supervisors to enable them to fulfil their obligations. Students must not interfere intentionally, or recklessly misuse anything provided for health and safety.
UEL has consulted with its students and staff and has adopted a No Smoking Policy to safeguard the health and well-being of its community. Students are required to comply with this policy which restricts smoking to designated shelters and prohibits the use of electronic cigarettes within any UEL building or near building entrances. For further information on our Healthy Campus initiatives and support please visit the Health and Safety pages.
Student Disciplinary Regulations and Procedures (incorporating the student code of conduct)
This code is more than a list of things that we should and should not do: it reminds us that we should always consider how our behaviour affects others. The code applies:
- to all students;
- at all sites throughout our estate, and;
- when we represent UEL on business beyond our campus, both in real (face-to-face) and virtual environments.
And outlines expectations of students:
- verbal and physical behaviour should always be polite and respectful;
- behaviour should not impair the engagement, learning or participation of others;
- anti- social behaviour by individuals and groups will not be tolerated.
9) Changes to scheduled programmes
UEL will take all reasonable steps to ensure that the programme of study that you have accepted will conform to the programme specification published on our website and will ensure that the necessary resources required to enable you to meet the required learning outcomes and pass the relevant assessments are available.
In order to ensure that our programmes are current and relevant, they are subject to regular review. From time to time, to ensure the maintenance of academic standards and/or compliance with professional body requirements, it may be necessary to amend a module or make adjustments to programme content.
Major changes to programmes that in the reasonable opinion of UEL, will have a significant impact on students will involve consultation with students already enrolled on the programme when the changes are proposed. Once any changes are confirmed, UEL will notify all students and applicants of the changes. When UEL reasonably considers that the change may only impact one or more cohorts on the relevant programme, UEL may decide to only consult with the relevant cohort.
In the event that we discontinue a programme, we will normally permit existing students to complete the programme within the typical duration of study. In these circumstances, UEL will use reasonable endeavours to continue the programme for existing students without making major changes. If this is not possible, we will support students in changing to another UEL programme on which a place is available, and for which the student is suitably qualified, or assist with transfer to another HEI to complete the programme elsewhere.
10) Changes to these terms
We may change these terms from time to time where, in UEL's opinion, it will assist in the proper delivery of any programme of study or in order to:-
(a) Comply with any changes in relevant laws and regulatory requirements;
(b) Implement legal advice, national guidance or good practice;
(c) Provide for new or improved delivery of any programme of study;
(d) Reflect market practice;
(e) In our opinion make them clearer or more favourable to you;
(f) Rectify any error or mistake; or
(g) Incorporate existing arrangements or practice.
No variation or amendment to these Terms of Admittance may be made without our prior written agreement. In the event that we agree to transfer you to an alternative programme of study, the transfer will be considered to be a variation to the Terms of Admittance, which shall otherwise remain in full force and existence.
If we revise the Terms of Admittance, we will publish the amended Terms of Admittance by such means as we consider reasonably appropriate.;We will use reasonable endeavours to give you notice of any changes before they take effect.
11) Data Protection
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UEL processes your personal data fulfil its contractual and legal obligations to students. Personal data that we process about you includes:
- Your contact details and other information submitted during the application and enrolment processes;
- Details of courses, modules, timetables and room bookings, assessment marks and examinations related to your study;
- Financial and personal information collected for the purposes of administering fees and charges, loans, grants, scholarships and hardship funds;
- Photographs, and video recordings for the purpose of recording lectures, student assessment and examinations and for the purposes of university promotion that is in our legitimate interest but still fair to you;
- Information about your engagement with the University such as attendance data and use of electronic services such as Moodle, Civitas and YourTutor;
- Contact details for next of kin to be used in an emergency;
- Details of those with looked after status or those who have left the care system for the provision of support;
- Information related to the prevention and detection of crime and the safety and security of staff and students, including, but not limited to, CCTV recording and data relating to breaches of University regulations;
This is not an exhaustive list, for further information please refer to our fair processing notice pages on uel.ac.uk. In all of its data processing activities, UEL is committed to ensuring that the personal data it collects stores and uses will be processing in line with the data protection principles which can be summarised as:
- Being processed lawfully, fairly and in a transparent manner;
- Collected for specified, explicit and legitimate purposes;
- Adequate, relevant and limited to what is necessary;
- Accurate and, where necessary, kept up to date;
- Kept in a form which permits identification of data subjects for no longer than is necessary;
- Processed in a manner that ensures appropriate security of the personal information;
- Be accountable for, and be able to demonstrate compliance with, the six principles above.
You must ensure that:
- All personal data provided to UEL is accurate and up-to-date. You must ensure that changes of address etc. are notified to the Student Hub.
- Students who use UEL's computing facilities may process personal data as part of their studies. If the processing of personal data takes place, students must take responsibility for that processing activity to ensure that it in line with the data protection principles above.
- Students who are undertaking research projects using personal data must ensure that:
- The research subject is informed of the nature of the research and is given a copy of UEL's Fair Processing Notice and this Data Protection Policy.
12) Legal basis for use of data
By agreeing to these Terms of Admittance and enrolling at UEL, you are agreeing to the terms and conditions of a contract for the use of your personal data relating to your enrolment, and if appropriate, registration and ongoing participation on a programme of study. Your personal or special category data will be collected, processed, published and used by UEL, its online learning and teaching services and/or its partners and agents in ways which support the effective management of UEL and your programme of study, to allow for the delivery of bursary schemes and to support improvements to student experience and progression, and are consistent with:
The terms of the Data Protection Act 2018;
Any notification submitted to the Information Commissioner in accordance with this legislation; and compliance with any other relevant legislation.
You have fundamental rights associated with how organisations use your personal data. Further information on data protection and use of your personal data can be found in our Data Protection Policy and on uel.ac.uk.
13) Intellectual property
You are entitled to the intellectual property rights created during your time studying at UEL that would belong to you under the applicable law. There are some programmes where the assignment of certain types of intellectual property to UEL is appropriate. UEL will require the assignment to it of intellectual property rights relating to postgraduate research that is part of an ongoing research programme.
Where the nature of the research programme means that some assignment of intellectual property rights to UEL is appropriate, we will take what steps that we can to ensure that your interests are protected. UEL will take reasonable endeavours to ensure:-
- the scope of the assignment is narrow, and is restricted to what is necessary, for example to protect UEL’s legitimate interests in the intellectual property created as party to a research programme;
- the application of the assignment is clearly defined, so that it is clear to you in which circumstances the assignment will apply;
- where the assignment of the intellectual property is appropriate in the circumstances, we will take all reasonable steps to ensure that the rights of the parties are evenly balanced (for example, your work being acknowledged in a publication and, where appropriate, subject to an appropriate revenue sharing scheme)
- where UEL claims ownership of intellectual property rights in relation to a taught programme of study, such treatment of those rights will be made clear in the published information relating to that programme.
14) How we communicate with you
UEL will communicate with you via a variety of channels, including postal letter, e-mail, SMS text message and online notices. To enable this, we request that you provide us with your e-mail address, postal address, and contact telephone number when you first enrol.
Throughout your studies, it is important that you keep your contact details up to date. You can view and edit this information by logging into our student portal, UEL Direct at www.uel.ac.uk/Direct.
We will create a UEL e-mail account for you after you enrol. Your e-mail address will be your student number, prefixed with a ‘u’ and followed by ‘@uel.ac.uk’ – e.g.: firstname.lastname@example.org. UEL will use this e-mail address to communicate with you and it is important that you regularly check and manage this mailbox for important updates and information.
You can access your email account, plus information about our services, news and events by logging into our Intranet, intranet.uel.ac.uk. At the login screen, enter your email address (as above) and password.Your default UEL password will be your date of birth, formulated as DD-MMM-YY, e.g. 31-jan-84.
Your UEL email account and associated UEL IT accounts will be deleted not more than 6 months after you graduate or withdraw from your programme of study (if earlier).
15)University of East London Students' Union
The University of East London Students' Union (UELSU) represents students at UEL. By enrolling at UEL you are automatically granted membership of both UELSU and the National Union of Students (NUS). If you wish to opt out from this membership, please inform UELSU in writing at either email@example.com by writing to: Chief Executive, UELSU, University of East London, Docklands Campus, 4-6 University Way, London E16 2RD.
UELSU provides a range of services and support to students and can provide advice and representation on any matter affecting the contract between you and UEL. For further information on this support, please visit www.uelunion.org
16) Students studying at partner institutions
If you are undertaking a programme of study at a partner institution you will need to generally abide by the above terms and also those of the partner institution. Further information and support in understanding these terms is available from the Academic Partnership Office -firstname.lastname@example.org.
17) International students - additional responsibilities
All international students must also comply with UK Visa and Immigration requirements. All international students are required to hold a valid visa which permits study in the UK or hold a Tier 4 visa/have applied for a Tier 4 visa with a Confirmation of Acceptance for Studies issued by UEL. Students who are being sponsored under a Tier 4 student visa must also understand and comply with the responsibilities of their student visa and co-operate with UEL in fulfilling our Tier 4 duties.
18) Equality, Diversity and Inclusion
UEL is committed to working together to build a learning community founded on equality of opportunity – a learning community which celebrates the rich diversity of our student and staff populations and one in which discriminatory behaviour is challenged and not tolerated within our community.
Within the spirit of respecting difference, our equality and diversity policies promise fair treatment and equality of opportunity for all regardless of gender, ethnicity, sexual orientation, age, disability or religion/belief (or lack of). In pursuing this aim, we want our community to value and to be at ease with its own diversity and to reflect the needs of the wider community within which we operate.
For further information on this inclusive approach to education please visit our Student Policies page.
We welcome feedback on our programmes and services and facilitate this in a variety of ways, including programme committees, module evaluation forms and surveys.
However, if you are dissatisfied with a particular service or programme or the manner in which it has been delivered, you must let the person responsible for that service know as we will always try to resolve matters at the earliest opportunity via informal conciliation. If you are unsure who to approach, please e-mail The Hub who will be able to direct your concerns appropriately.
If you remain dissatisfied with a service or programme, or the manner in which it is delivered, you should refer to our formal complaints procedure to have the matter formally addressed.
In addition, once you have enrolled onto your programme, you will also have access to the Advice and Information Service offered by UELSU. This access is not available to students studying at partner institutions.
If you wish to cancel this contract within 14 days of enrolment onto your programme, you must do so in writing by sending your request to email@example.com. Any fees that you have paid will be refunded – please see Fees Policy for further information on obtaining a refund.
21) Further guidance
If any of the information in these Terms of Admittance or related policies are unclear or if you have any questions, please contact The Hub for guidance on +44 (0) 208 223 4444.
22) Right to advice
This is a consumer contract and you are able to obtain independent advice in relation to its terms and conditions from UELSU as well as your local Citizens Advice Bureau.
Neither you nor UEL will be liable for failure to perform their obligations under these Terms of Admittance if such failure arises from unforeseeable events, circumstances or causes outside of that party's reasonable control. Examples of such events include, but are not limited to, war, terrorism, industrial disputes, natural disaster, fire and national emergencies.
Only you and UEL are parties to these Terms of Admittance. No other person shall have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms of Admittance.
Failure or delay by you or UEL to exercise any right or remedy provided under this contract shall not constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
These Terms of Admittance are governed by the law of England and Wales and you and UEL agree to submit to the exclusive jurisdiction of the courts of England and Wales.